Stripping down in hopes of helping to boost sales, Pamela Anderson posed in her lingerie as she launches a new competition for mobile phone company, Nokia.

The former "Baywatch" babe donned a sexy blue ensemble for the initial ad campaign while chatting on her Nokia N8 handset. Meanwhile, Miss Anderson will reportedly be filming a bedroom scene with a stranger - the competition winner - for a short film called "The Commuter".
John Nichols, the head of marketing at Nokia UK, said: "We wanted to create something very special for the launch of the Nokia N8 that showcases the Hollywood quality of its camera."